Caribbean cell phone company asks South Florida relatives to buy minutes for family back home

An Irish billionaire’s telecommunications company, which has revolutionized cell phone usage in some of the world’s poorest countries, is bringing it’s latest marketing pitch to South Florida.

Digicel is tapping into South Florida’s close ties to Haiti and Jamaica in a campaign that asks families stateside to send minutes home.

Irish billionaire Denis O’Brien has staked a claim in the telecommunication industry by building his cell phone company in developing countries in the Caribbean and South America The South Florida Digicel campaign includes bus bench ads, billboards and television spots. The message is simple: “Send minutes home.”

Customers stateside can pay to send airtime minutes to family and friends’ pre-paid cell phones in the Caribbean. The concept is not new, but Digicel is seeking to broaden it’s reach.

It is a nod to South Florida’s ties to the Caribbean and the financial influence of the region’s diaspora. Families in Haiti and Jamaica rely heavily on remittances from abroad.

Haiti received $2.1 billion in remittances in 2011, which represents more than one quarter of the national income, according to the Inter-American Development Bank . In 2011, Jamaica received nearly $2 billion in remittances.

“We understand the value of the diaspora,” said Valerie Estimé, CEO of Digicel’s diaspora division. “They are our lifeline.”

Typically the company relies on ethnic media outlets like radio programs and niche publications for advertising, but there was a gap in reaching second- and third- generation Caribbean Americans, who are more plugged in to mainstream media, said Andreina Gonzalez, head of marketing in Digicel’s diaspora division.

“There was an opportunity to step up and go a little further,” Gonzalez said.

The campaign comes at a time when the company is facing some public relations backlash in Haiti and Jamaica. Customers from both islands have taken to social media to decry shoddy connections and poor customer service.

In Haiti, the problems were so acute that Digicel released an apology letter to its customers in December. When the company tried to integrate Voilà, a competitor Digicel acquired, into its network, the integration caused system failures.

“Quite simply, we did not deliver what we promised and we did not communicate effectively with customers through the problem times,” Damian Blackburn, Digicel’s Haiti CEO wrote in the apology.. “We apologize for letting our customers down and want to thank them for their patience and understanding.”

In South Florida, the marketing pitch is family-centered and draws on the diaspora’s need to stay connected. Digicel representatives say airtime minutes are as valuable as the cash remittances families send to the Caribbean.

The advertising features members of a culturally ambiguous animated family smiling and talking on cell phones.

The ads that appear in Little Haiti, North Miami and North Miami Beach are largely targeting the Haitian community. In South Broward, the focus shifts to the Jamaican population.

A similar campaign has also been launched in New York.

Prices range for $7 to $60 to add minutes to a relative’s Digicel account. Transactions can be made online or at participating stores in South Florida.

“You’re able to make a very big difference with a very small amount of your disposable income,” said Estimé. “We know how important it is to be able to get in touch with a mother, a sister or a brother.”

The company recognizes that some of its older customer base prefer the retail model, while younger and more savvy consumers would rather send pay for minutes directly from their computers or cell phones.

“It was really impressive to see Digicel online,” said Geralda Pierre, a Miami Gardens resident who sends minute to Haiti. “It’s so convenient to add minutes for my dad in Haiti who is sick. It makes it easier for me to get in touch with him.”

For now, Digicel says it will continue to mix the old and new. The Creole-language advertisements on Haitian radio and Island TV, a Creole language cable network, are here to stay.

“We are bringing first world convenience in some cases to third world countries,” Estimé said. “Digicel has in a way improved the lives of our loved ones back home.”

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FAU stadium strikes deal with prison firm

Florida Atlantic University’s announcement to change the name of its football stadium to that of a private prison corporation accused of human rights violation has surprised and outraged students as well as South Florida’s pro-immigrant activists.

FAU announced Tuesday that it would name its stadium GEO Group Stadium after reaching an agreement with the private prison company that included a $6 million donation to the university, to be paid over 12 years. GEO is the company that owns the immigration detention center in Pompano Beach, about 10 miles from the stadium.

FAU President Mary Jane Saunder initially agreed to talk about the news, but after hearing questions about the immigration detention center, a university spokesperson said they would have to return the call later. At press time, the university had stopped responding to El Nuevo Herald’s calls.

But in a press release sent out earlier on Tuesday, Saunder praised GEO’s philanthropic gesture of making the largest donation the university’s athletic department has ever received.

“This gift is a true representation of The GEO Group’s incredible generosity to FAU and the community it serves,” she said.

Noor Fawzy, a political science student at FAU whose parents are Palestinian immigrants, is not so happy with the news.

“The fact that they are locking up people of color and immigrants like my parents is shameful,” said the 22-year-old, who is an elected member of the student government. “We don’t want our university to be associated with an entity that is being investigated for human rights abuses.”

Besides the United States, GEO Group also has private prisons in South Africa, the United Kingdom and Australia, where in 2003 it lost a contract after evidence was found that children detained in its facilities suffered cruel treatments, The New York Times reported in 2011. The company, which controls thousands of beds in private prisons and is worth almost $3 billion, is now in the middle of a multimillion-dollar lawsuit about mistreatment of prisoners.

Laura Pérez said the news was like a “pitcher of cold water.” In 2010, the Perezes were detained in the detention center at Pompano Beach known as Broward Transitional Center. Laura’s brother is now an FAU student. She asked for her brother to remain anonymous.

BTC has recently been in the mist of controversies after activists and people detained in the place denounced irregularities. Some complained to the media that they weren’t getting the proper medical care while others argued that they have been detained for lengthy periods of time at BTC despite meeting the qualifications to be eligible for prosecutorial discretion offered by the Obama administration.

GEO wouldn’t accommodate a phone interview on Tuesday. Instead, the firm asked to address questions in writing. A GEO Group executive said through email that the purpose of the donation is to help FAU’s academic priorities and athletic programs. GEO Group’s headquarters is in Boca Raton and the company’s president, George Zoley, is an FAU alumnus and a former chairman of the university’s board of trustees.

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The U.S. Postal Service Is Getting into the ‘Wearable Electronics’ Business?

Yes, you read that headline right. Strapped for cash and obviously desperate, the United States Postal Service is launching a new line of “‘smart apparel,’ — also known as wearable electronics.” The mailmen-turned-fashionistas will call the new line Rain Heat & Snow, first for men and later for women, and while it’s unclear exactly how smart the apparel gets, reports suggest that you’ll  be able to plug your iPod into your new Postal Service jacket. The agency’s licensing manager, Steven Mills, says that the new line “will put the Postal Service on the cutting edge of functional fashion.” Which is basically true. When was the last time you plugged your iPod into your jacket? That said, when was the last time you used an iPod? Or the U.S. Postal Service?

RELATED: Snail Mail Is Still Too Fast for the U.S. Postal Service

It’s hard to not to give the old USPS a slow clap for this one. It would be one thing if the Postal Service wanted to sell some t-shirts and Dad ties with pictures of stamps on them — they actually tried that back in the 80s, and it didn’t work — but it sounds like they’re actually going after serious outerwear brands like North Face and Burton Snowboards with this one. It’s unclear if the Postal Service can keep up, though. Burton, for one, has a head start, since it partnered with Motorola and released a Bluetooth-enabled snowboarding jacket with a matching, headphone studded beanie back in 2005. The geeks at the Consumer Electronics Show (CES) loved it, called it “space age.” The Postal Service, by contrast, opted not to take the fancy brand-name strategy, instead teaming up with the Cleveland-based Wahconah Group. You might know them from their Legends line of men’s clothing, but you probably don’t.

RELATED: The U.S. Postal Service Lost $ 3.3 Billion Last Quarter

The big question remains: Will it work? The Postal Service lost $ 16 billion last year and plans to halt Saturday mail service in an attempt to cut costs and dig itself out of debt. Unfortunately, the drastic measure will cut 22,000 jobs, but it will only save the agency $ 2 billion a year. Suffice it to say that the Postal Service needed to get creative with their revenue streams — and you can’t get much more creative than cyborg jackets. After all, the new ad campaign last year didn’t work, and the Simpson’s stamp venture definitely didn’t work. So why not get into the outdoor gear business? If anybody knows anything about being outside, it’s those letter carriers, right? You know the riff: “Neither snow nor rain nor heat nor gloom of night stay these couriers from the swift completion of their appointed rounds.”

RELATED: Your Pants Are Lying to You

Here’s a little bit of encouraging news. Other companies have tried the apparel route in the past, albeit without the whole sexy wearable electronics angle. Apple released its own clothing line in 1986, and look at where the company is now!

Gadgets News Headlines – Yahoo! News

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A ‘climb time’ act at Coney

Thrill seekers rejoice — there’s real “action” heading to Coney Island this summer.

A 50-foot rock-climbing wall, a skydiving simulator and a rope-climbing obstacle course are among the features at a new adrenaline-laden fun zone called “Big Mark’s Action Park” set to open in Coney Island on Memorial Day weekend.

“This park is geared for today’s active lifestyle, so it won’t have the type of traditional rides that would go head-to-head with our neighbors,” said operator Mark Zientek, who owns an amusement rental company in New Jersey.

The park is slated for a one-acre tract on Stillwell Avenue near the boardwalk that was previously used by Cha Cha’s Steeplechase Fun Park, which was destroyed during Hurricane Sandy last October and shuttered after one season.

A spokesman for the site’s landlord Thor Equities said, “We don’t have a lease signed with anyone at this point and are reviewing our options.”

But Zientek said, “Closing the deal is a formality” that will be completed once he makes a March payment.

Although the park will serve a healthy menu, it will also serve booze.

Zientek said he’s turning an abandoned ride called the Mega Whirl that was damaged during Sandy into an elevated bar.

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Remote employees require care to feel like part of the team

Working from home, hundreds of miles away from your boss, may sound like a perk, but that’s not always the case.

Ken Condren remembers the moment when he experienced the frustration his remote employees face. He was working from home, participating in a conference call and heard a side conversation going on, but had no idea what was being said. “I felt so out of the loop,” Condren recalls.

Today, businesses want the talent they want – and are more willing to hire or retain someone to fill a job even if they live or move thousands of miles away. Yet even with a great number of employees working remotely, nobody wants to be that guy who doesn’t get the inside joke during a conference call.

When the success of a team depends on the people, and all the people are scattered, it’s the manager who must make sure relationships stay vital and productivity high. Getting the most out of remote workers takes a manager who knows how to motivate and communicate from a distance. “Virtual workers still need a personal connection,” says strategic business futurist Joyce Goia, president of The Herman Group. “They want camaraderie and to feel like they are part of a team.”

More managers are using technologies such as videoconferencing, instant messenger and other collaborative software to help make remote workers feel like they are “there” in the office. Not being able to speak face-to-face can quickly be solved with Skype, Face Time or simple VoIP systems.

Condren, vice president of technology at C3/CustomerContactChan-

nels in Plantation, uses Microsoft Lync to connect virtually with a team spread across geographies and time zones. Employees see a green light on their screen when a colleague is available, signaling it’s a good time to video chat or instant message. Instead of meeting in physical conference rooms, team members get together in a virtual work room where they can hold side conversations during conference calls or meet in advance to prepare for the call. “You lose the visibility of waving hands during an in person meeting, but we can build that with virtual workspaces.”

Beyond that, Condren says he holds weekly video conference calls with his staff to help his remote workers become better team players. He also sets aside 45 minutes to an hour each week to check in with his remote workers. “It’s a little extra effort to make sure they are giving me the updates that happen casually in the office.”

Condren says adapting to a virtual workforce has allowed him to hire talent in any geographic market with the skill set he wants. And he has been able to hire them at competitive salaries.

In the current economy, such flexibility can be critical for a company looking to attract top talent. CareerBuilder’s Jennifer Grasz says the recession has created a less transient workforce, making it difficult for workers to sell their homes and relocate. “Employers are turning to remote work opportunities to navigate the skills deficit.”

Even from a distance, managers say there are ways to hone in on remote workers who are having problems. Billie Williamson managed virtual teams as a partner for Ernst & Young and would focus on the tone of someone’s voice during a group conference call. She would even listen for silences. “Silence can mean consent, or it can mean the person you’re not hearing disagrees or is disengaged.” If she sensed a team member was lacking engagement, she would follow up immediately.

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North Miami police investigating fatal hit-and-run

Police were investigating a fatal hit-and-run in North Miami Monday night that left an elderly man dead.

The accident occurred around 7 p.m. when the victim was apparently crossing at the intersection of North Miami Avenue and Northwest 123rd Street and was struck and killed, said police spokesman Maj. Neal Cuevas.

The driver failed to stop. Police said there appeared to be no witnesses to the accident.

The body of the black male was discovered in the middle of North Miami Avenue, Cuevas said.

Police said the fleeing driver only left behind a hubcap and pieces of shattered glass.

The victim’s name has not been released awaiting notification of next of kin.

Earlier Monday, the Florida Highway Patrol sponsored a Hit-and-Run Awareness event. They revealed that last year there were 20,000 hit-and-run accidents in Miami-Dade and Broward.

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Burger King apologizes after Twitter hacking

Somebody hacked Burger King‘s Twitter account on Monday, posting obscene messages and changing its profile picture to a McDonald’s logo.

The tweets stopped after a little more than an hour, and Burger King said it had reached out to Twitter to suspend the account. A Twitter spokesman did not immediately respond to a phone message left on Monday.

Late Monday, Burger King tweeted: “Interesting day here at BURGER KING, but we’re back! Welcome to our new followers. Hope you all stick around!”

Burger King, which usually tweets several times a week, typically does so to promote sales on chicken sandwiches, or to ask questions such as how many bites it takes to eat a chicken nugget.

But just after noon EST on Monday, someone tweeted via Burger King’s account, “We just got sold to McDonalds!” They also changed the icon to rival McDonald Corp.‘s golden arches and the account’s background picture to McDonald’s new Fish McBites.

About 55 tweets and retweets followed over the next hour and a quarter, including some that contained racial epithets, references to drug use and obscenities. The account tweeted: “if I catch you at a wendys, we’re fightin!”

Monday’s appropriation of Burger King’s Twitter account was a relatively mild example of cybersecurity problems, which are causing increasing concern in Washington and for industry. Media outlets including The New York Times, The Wall Street Journal and The Washington Post have all said this year that their computer systems were breached, while several NBC websites were briefly hacked in November. White House officials and some lawmakers are pursuing legislation that would make it easier for the government and industry to share information on how to defend against hacking.

Burger King didn’t know who hacked the account, and no other social media accounts were affected, said Bryson Thornton, a spokesman for Miami-based Burger King Worldwide Inc. Its social media team and an outside agency manage the Twitter account, but Thornton declined to say how many people knew the account’s password. Late Monday, Thornton issued an apology to the company’s Twitter followers.

“Earlier today, our official BK Twitter Account was compromised by unauthorized users,” Thornton said in a statement. “Upon learning of this incident, our social media teams immediately began working with Twitter security administrators to suspend the compromised account until we could re-establish our brand’s official Twitter page. We apologize to our loyal fans and followers, whom might have received unauthorized tweets from our account. We are pleased to announce that the account is now active again.”

Twitter acknowledged on Feb. 1 that cyber attackers may have stolen user names and passwords of 250,000 users. It said at the time that it notified users of the breach.

Competitors were sympathetic.

McDonald’s responded on Twitter that it empathized with its Burger King counterparts. “Rest assured, we had nothing to do with the hacking.”

“My real life nightmare is playing out” on Burger King’s twitter feed, wrote Wendy’s social media worker Amy Rose Brown.

Social Media News Headlines – Yahoo! News

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ET Interviews the Witches of Oz The Great and Powerful

Rachel Weisz, Mila Kunis and Michelle Williams transform into the naughty and nice witches of Oz The Great and Powerful, in theaters March 8, and the tantalizing threesome are opening up to ET about the fantasy roles!

Pics: New Bewitching 'Oz the Great & Powerful' Posters

Oz also stars James Franco as Oscar Diggs, a small-time circus magician and flimflam man with dubious ethics. Hurled away from dusty Kansas to the vibrant Land of Oz, he first thinks he’s hit the jackpot -- until he meets three witches, Theodora (Kunis), Evanora (Weisz) and Glinda (Williams), who are not convinced he is the great wizard everyone's been expecting.

Video: Making the Wonderful World of 'Oz'

Reluctantly drawn into the epic problems facing the Land of Oz and its inhabitants, Oscar must find out who is good and who is evil and put his own magical talents to the test to transform himself not only into the great and powerful Wizard of Oz, but a better man as well.

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NYPD sarge cuffed in child-porn case

An NYPD sergeant was arrested yesterday for watching child pornography online, cops said.

Alberto Randazzo, 36, of Queens, was charged with use of a child in a sexual performance, promoting sexual performance by a child and possessing a sexual performance by a child.

Cops wouldn’t say if the arrest came after an ongoing probe.

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Open English expands across Latin America

Back in 2008, Open English, a company run from Miami that uses online courses to teach English in Latin America, had just a handful of students in Venezuela and three employees. Today the company has more than 50,000 students in 22 Latin American countries and some 2,000 employees.

To fund this meteoric expansion, the founders of Open English — Venezuelans Andrés Moreno and Wilmer Sarmiento and Moreno’s American wife, Nicolette — began with $700. Over the last six years, the partners have raised more than $55 million, mostly from private investment and venture capital firms.

Their formula for success? The founders rejected traditional English teaching methods in physical classrooms and developed a system that allows students to tune into live classes every hour of the day from their computers at home, in the office or at school, and learn from native English-speaking teachers who may be based anywhere. Courses stress practical conversations online and the company guarantees fluency after a one-year course, offering six additional months free if students fail to become fluent.

“We wanted to change the way people learn English,” said Andrés Moreno, the 30-year-old co-founder and CEO, who halted his training as a mechanical engineer and worked full-time at developing the company with his partners. “And we want students to achieve fluency. Traditionally, students have to drive to an English academy, waste time in traffic, and try to learn from a teacher who is not an native English speaker in a class with 20 students.”

Using the Internet, Open English offers classes usually with two or three students and a teacher, interactive videos, other learning aids and personal attention from coaches who phone students regularly to see how they are progressing.

Courses cost an average of $750 per year and students can opt for monthly payments. This is about one-fifth to one-third of what traditional schools charge for small classes or individual instructors, Andrés noted.

“We work at building confidence with our students and encourage them to practice speaking English as much as possible during classes,” said Nicolette Moreno, co-founder and chief product officer, who met Andrés in Venezuela while she was working there on a service project. “Students are taught to actively participate in conversations like a job interview, traveling and talking on a conference call,” said Nicolette, who previously lived in Los Angles, worked with non-profits to create environmentally friendly products and fight poverty in emerging markets, and was head equity trader at an asset management firm. “Students need to speak English in our classes, even though it is sometimes difficult. They learn through immersion.”

Open English has successfully tapped into an enormous, underserved market. Millions of people in Latin America want to learn English to advance in their jobs, work at multinational companies, travel or work overseas and understand the popular music, movies and TV shows they constantly hear in English. Many of them take English courses at public and private schools and learn little if any useful conversational English. While students at private schools for the upper middle class and wealthy often learn foreign languages extremely well from native English-speaking teachers, most people can’t afford these schools or courses designed for one or two students.

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